The brand that doesn’t wear suits: meet the Fund of the President of Ukraine
Digitalized Ukrainian embroidery
The visual identity is based on a unique national design, which plays an important role in creating Ukraine's image in the modern world. We gave traditional patterns a fresh spin, staying true to their roots but speaking in a modern voice.
A custom font for a special project
FPU is a custom font created for the Fund of the President of Ukraine. It is a contemporary sans-serif display font with pronounced curvy shapes that are reinterpreted and based on modernism.
