Branding with purpose: how we helped NTG inspire girls in tech
Brand for the next gen in tech: is the
mission really impossible?
Empiric, a global powerhouse in tech and transformation recruitment, gave us a bold challenge. They’ve been pioneering an initiative called Next Tech Girls (NTG)—a mission to get more girls curious, confident, and hooked on careers in tech.
Creating a visual identity
that proves tech is cool
We built the brand around a schoolgirl persona—spirited, playful, and gloriously unpredictable. She’s the kind of girl who owns every room she walks into, challenges norms, and smashes tired tech stereotypes. NTG’s brand doesn’t just speak to young girls—it speaks for them.
Scaling the brand: marketing
assets in action
Girls back girls. That’s why NTG taps into its greatest asset—real women in tech. These role models don’t just inspire—they guide, mentor, and share wisdom. To keep them in the spotlight, we created a killer set of announcement templates for socials, emails, and beyond, marking them as part of the NTG squad.
