Branding with bite: our meaty collab with a podcast

The Meat Mafia talks about health—a serious topic—but makes it fun, digestible, and entertaining. They are making old-school health things cool again: go outside, work out, eat meat, have community, believe in God, and know your farmer/rancher. We played with the meat-cutting tools—like knives—and sliced our way to a juicy visual identity.

The identity centers around a return to real food: meat, milk, and other natural staples. We leaned into nostalgia—drawing from ‘80s characters, vintage posters, classic films, and old-school recipes. Black became our base, with bold red—the color of meat—as the main accent. To bring out that raw, handmade vibe, we added scribbles, ink blots, and paper tape textures.